Believe it or not, your business will likely benefit from a top-tier online ordering system. Many potential customers prefer to order delivery or take out, but walking into the restaurant or calling on the phone isn’t always the most convenient option. Whether you’re new to online ordering systems or looking to update your current one, you’ll benefit from these must-have features for your online ordering system.
Securely Saved Customer Profiles
Securely saved customer profiles are one of the best features to ensure repeat business by making the ordering experience much easier for your customers. It works by creating a personalized profile and saving information, such as name, delivery address, billing address, credit/debit cards, and previous orders.
Believe it or not, customers will be more likely to order from you when they don’t have to spend time reentering all their information. Be sure to reassure consumers that their sensitive information is safe and secure.
Point-of-Sale (POS) Integration
Reducing the risk of human error on your business’ part is one of the most significant advantages of online ordering. With that in mind, you can further reduce this risk when your online ordering connects directly to your point-of-sale system. After all, most errors occur when employees enter orders into the POS from phone and online orders.
This way, when someone orders from your establishment online, the system automatically directs the order to your internal system. The integration makes it much easier to fulfill orders in a timely fashion with greater accuracy, which is one of the many benefits of online ordering for restaurants.
Coupon Offers
Marketing coupon offers or special deals through your app using push notifications is an incredible way to retain your customers and keep them coming back for more. With that in mind, your ordering system must allow them to enter coupon codes during the checkout process.
Cross-Selling Features
Your staff might make recommendations to complement their order if the customer was in person or on the phone, but that opportunity disappears when they order online. However, cross-selling features allow your system to recommend additional products that may go well with their current order. It can be in the form of a pop-up window or a step in the checkout process.
Whether you like it or not, you’ll have to make an effort to keep up with technology to continue growing your establishment. By incorporating these must-have features into your online ordering system, you’ll increase your business’ opportunity to draw in new customers and retain your existing ones.
