Top 10 B2B Business Ideas to Explore in 2020


With the world going digital, starting a business has never been so easy. All you need to launch a startup is access to a good internet connection, telephone, and a computer, and you can provide your products or services from anywhere in the world. 

Additionally, advancing technology enables entrepreneurs to set off on their entrepreneurial journey without a hefty investment. Whether you run a B2B or B2C company, technology makes it easy, affordable, and straightforward.

That said, the biggest hurdle is coming up with a viable idea that is will bring sufficient return on investment, worth your time, money, and effort. Ideally, for a business venture to be successful and worth investing, you need to consider three things:
  • Is it something you enjoy?
  • Are you exceptionally well at what you do?
  • Is there a market demand for your products or services?

Thus, here we are; the blog highlights a few B2B business ideas you can work on in 2020. They are in demand, easy to start, and immensely profitable if done right:

SEO Expert

Much like the real world, cyberspace is vast and infinite. Meaning, only launching a website does not guarantee your visitors will find you when surfing the web. There are tons of businesses online, so to have one company rise above the competition, search engine optimization (SEO) is essential.

In 2020, as brands go online, SEO experts grow immensely invaluable. Their knowledge of how Google operates and the algorithm it follows to choose which names come on top can save a business on the brink of bankruptcy. Thus, it is only right that SEO experts are right on par with software developers when it comes to market demand. 

Plus, it’s not only a low-cost venture but one that guarantees a high return on investment (ROI). So, if you have the drive to learn about SEO, you can include your expertise in your B2B services. 

Writing Services

SEO alone is not responsible for raising a company’s ranking. Content writers are an asset for any business looking to leverage digital marketing to boost their ROI. 

Writing services are needed for a variety of things within the corporate world. From curating a business plan to crafting creative website content, press release writing, video scripting to social media content, and more are part of a content creator’s job description. 

Furthermore, entrepreneurs don’t have the drive to understand efficient and effective content planning, curating, and marketing. So, if you want to launch a company in 2020, open up a B2B business offering writing services for startups and enterprises. 

Employee Recruitment Services

Initially, all internal hiring and recruiting for a company was the job of its HR department. Now, however, most entrepreneurs outsource the task to B2B businesses offering these services. 

It saves them the time and effort to recruit new resources. Plus, experts in human capital management have the skills needed to find ideal candidates for a particular job within a specific industry.

As a B2B service provider, you can offer staffing and consulting services for enterprises and other startups. If you have human resource experience, you can help companies find temporary or full-time placements, contract-to-hires, or direct hires as needed. 

You can also offer consultancy on medical insurance programs, employment and compensation legislation, payroll, rewards, and more.

Affiliate Marketer

Another B2B business idea is affiliate marketing. You can help promote the products and services of other companies and earn a commission for every sale you make. An affiliate marketer makes use of SEO, content, and every digital marketing channel to create a seamless strategy for promotion and advertisement. 

You can make use of blogging platforms, social media, and other forms of digital media to boost brand awareness and customer acquisition for your clients. It not only requires low investment, but you can also expect a high monetary return for your efforts.

Digital Marketing Manager

With digital marketing on the rise, you can use your expertise to build and optimize result-oriented strategies to increase brand awareness. As a digital marketing manager, it will be your responsibility to ensure the best results that align with your clients’ goals.

Plus, if you need to boost your skills or enhance your knowledge of digital marketing, the internet offers a plethora of online resources. You can learn the latest trend in advertising, SEO tricks, landing pages, social media marketing, and how to best use call-to-actions to guarantee conversions. 

Social Media Consultant

Nowadays, for everyone with a smartphone, social media is not a new concept. We are all well-versed in the art of building a social profile on digital platforms. Thus, if you want to start a B2B business in 2020, then make use of those skills to help your clients build their online presence. 

You can learn more about how to leverage social media marketing to reach your marketing objectives, including running Facebook ads, navigating LinkedIn, Twitter, Reddit, and more. Social media tools and analytics can also be useful and make the job easier.

However, it’s essential to note that while social media consulting is invaluable in our digital world, it’s still not a highly profitable venture as a B2B company.

Data Analysts 

The rise of ‘big data’ and digital analytics tools means companies have extensive datasets to sort through to plan and adjust their business strategies. If you have an understanding of the metrics a company follows to boost its growth, then you can provide services of a data analyst through your B2B business.

You can help enterprises or startups understand how to use different channels to their advantage and within their budget, as well as the benefits of certain places over others, and more.

Graphic Designing

Graphic designers are a great asset for entrepreneurs looking to boost their online presence and acquire customers. As a B2B service provider Topfirms, you can offer graphic designing services to startups and enterprises.

It includes logo design, website layouts, mobile app design, brochures, banners, social media posts, business cards, and much more. As a graphic designer, you can also provide promotional merchandise for businesses.

However, much like social media consultancy, graphic designing doesn’t promise a high monetary return on your efforts.

Mobile App Developer

As the use of smartphones rises, the mobile platform is becoming the center of all digital marketing strategies. It’s not just mobile-optimized websites, but entrepreneurs are increasingly turning towards mobile app development to boost their marketing and promotional efforts.

That said, if you know how to code and understand the essential elements of programming, then you can offer startups and enterprise mobile app development services. As a B2B business idea, it is easy to set up and promises high profits with a low initial investment.

Information Technology Service Provider

Another domain, where you can assist entrepreneurs, is information technology. All startups and enterprises require technical assistance to ensure their IT hardware and software are up-to-date and running at optimum capacity. As an IT consulting firm, you can help businesses with their IT assets, eliminate downtime, performance, or speed issues that arise.

Start Your Entrepreneurial Journey in 2020

That concludes our list of potential B2B business ideas for 2020! Explore which domain fits your skills and experience, and with a little effort and dedication, you can leverage them to make a living.

Our current digital world presents various opportunities for entrepreneurs to invest and launch a startup. So, if you’ve got the passion, time, and money, you can start your business, offering services for other entrepreneurs in the B2B market.