If you have an ecommerce business then there are many great tools out there that can help you along the way. Amazingly, many of them are free. These will make your life a little easier and allow you to focus on making those sales.
Here we’ve found the best free tools for your ecommerce business. Let’s get started!
Google Apps
It’s impossible to ignore Google. The number of free resources they have is incredible and they are all very easy to use. This includes Google Docs, Sheets. Calendar, Sheets and Forms. The list doesn’t end there as there is plenty more that they offer.
Along with the Google Apps, there are also plenty of free resources. These include Google Analytics, Trends and Keyword Planner which can all be incredibly useful in helping to grow your ecommerce business.
It may not feel particularly cool to be relying so much on Google but there is no doubt that they are incredibly useful. You’re probably aware of some of the things they offer but it’s worth spending time looking at all their free tools to see which ones are going to work for you.
LogoCreator
It’s easy to underestimate how important a logo is. It’s the focal point of your brand and something that needs to be instantly recognizable to your customers. This is true of any type of business, including ecommerce.
Getting a logo from a graphic designer can be expensive and you might not even get what you want. With LogoCreator, you can make one for free in no time at all. You don’t need any expertise due to the templates provided.
Heatmap
As with any business, you need to know what works and what doesn’t. This includes knowing how people are interacting with your business. HeatMap allows you to understand what people are clicking on your website.
It will help you to know why certain parts of your website are receiving lots of traffic and others aren’t. Their free version allows you to track up to five pages and up to a million page views per month.
Survey Monkey
As we mentioned there, it’s important to know what your customers are thinking. There’s no better way of doing that than with a survey. It allows you to get key information about what products they’d like to see and perhaps which products they don’t like.
With Survey Monkey, you can create a small survey for free with more advanced surveys being a part of their pricing plan. With the basic survey, you can get the information you need to make key decisions about the direction your business is going in.
MailChimp
Being able to speak directly to your customers is a very powerful marketing tool. It’s a lot more personal than them seeing an advert or an offer on your website. It’s too time-consuming to physically speak to all your customers which is where email comes in.
An email goes straight in their inbox and it has a very high chance of being read, especially if they’ve signed up to your mailing list. MailChimp allows you to do all of that and you get plenty of functionality from their free plan.
Pixlr
Whatever you are planning on selling, it needs to look good. One option is to pay a graphic designer to make all of your marketing materials but this will prove to be very expensive.
Another is putting a little bit of time and effort into a photo editor such as Pixlr. You don’t need expert skills and soon you’ll be making content that looks great and will easily attract customers. It has an immense amount of functionality for free and is easy to use.
