Despite the many words of doomsayers and naysayers, email is here to stay when it comes to professional business communication. Simply put, it offers one of the best ways around to easily get in touch with people and come up with a solid business proposition. Nonetheless, despite being around since the 90s, many people still don't know how to properly generate clients through using an email service. Thankfully for you, this guide has been created to recommend a few key ways that you can easily generate long-lasting relationships through the power of email. No matter whether you are a marketing manager trying to create outreach for your company, or a start-up founder looking for funding, read on now for everything that you need to know.
Put the Message in the Subject Line
When you are writing an email to someone, it's important that they know exactly why you are reaching out to them. If your subject line is just "introduction" or a simple "hello," you are already losing your audience. It's much better to put exactly what you are selling right into the subject line so that it will actually attract their interest and make them want to click through. This is especially true when the average person is inundated with tons of unread emails every single day.
Have an Email Signature
It's very important that when you write an email — the likes of which the recipient is more likely to just glance over the main messages than read the entire text — that you have a professional email signature that can put your stamp on the message. By having an email signature that outlines your profession, the company you work for, perhaps an inspirational quote, and links to any relevant pages, you are giving people the whole overview about what you can offer them. For a great company that can offer a solid email signature manager for all of your team, check out the services available at rocketseed.com.
Be Transparent About What You Offer
In countries with relatively straightforward business styles such as the USA — although Americans do have their own quirks — it helps to be direct with what your company can offer any potential client. People want to know exactly how a company can help them and don't have time for any waffle and any kind of preamble before they get started. One part that you might want to hide, though, is any potential price for services, as it's better to negotiate that once you actually decide to work together.
Know Your Audience
A copy-paste approach is a surefire way to turn any client off. This is because they will know that you haven't truly done any research about their company and where you could properly align. That's why it's important to study what the company does and to figure out a way you can broach the idea of your two companies working together properly. Additionally, know the titles of the people you are emailing, as calling someone with a Ph.D. Mr or Mrs can potentially cause offense!
