Optimize Your E-mail Marketing: Boost Your Conversion Rate With It

M-commerce, often known as mobile commerce, has officially replaced e-commerce. It's more important than ever to master your brand's mobile email marketing strategy.

Emails sent as part of your marketing initiatives may include welcome messages, transactional emails, newsletters, follow-ups after purchases, and emails sent in response to cart abandonment. To increase your email marketing conversion rate, all of these email kinds must be optimized for mobile.

Before delving into an example of an abandoned cart email template, this article discusses how you can use subject lines, body text, and mobile-ready email templates to enhance email conversion rates and attract readers' attention.

Mobile-ready templates 

For your mobile email campaigns to see higher open rates, click-through rates, opt-ins, and other critical metrics, they must look professional and be simple to use on all mobile devices.

The simplest method to achieve this is to utilize mobile-optimized templates, which allow you to "set and forget," meaning that the emails will automatically identify the screen size and adjust themselves for viewing on that device. This is referred to as a responsive email.

This improvement may consist of:

  • Changing the text size to make it easier to read
  • Changing picture dimensions
  • Changing the line spacing

View the article on some email design trends within your reach for further tips and suggestions on responsive email design.

Length of your subject line 

One of the key components that may increase your email marketing conversion rate is your email subject line, which is the first thing a potential consumer sees in their inbox.

Long email subject lines will be chopped off on mobile devices, so it must leave a lasting impact on your receivers while still being concise. There is no set length to adhere to for mobile subject lines because different devices truncate them at varying lengths.

It's best to restrict email subject lines to less than 65 characters, or around 10 words.

Personalization in the subject line, for example, using the customer's name, can especially effectively function to generate an impact. Personalized emails are among the most successful marketing tools.

Use segmentation and A/B testing to determine which subject lines are most effective before distributing your email campaign to your whole email list. Choose small samples of lists from different demographics, and don't be afraid to experiment with your email content.

Improving the email body

After discussing layouts and subject lines, we'll examine how to make your emails' content and body mobile-friendly. Here are some suggestions to keep in mind while manually arranging your material as opposed to utilizing a template.

  • Larger fonts are much easier to read. Your copy should be set at a minimum of 15 points to ensure that the content of your email is as easily readable as possible. The minimum point size for headlines is 25.
  • However, keep in mind that on Apple devices, any font lower than 13 pts will be automatically scaled to 13 pts, which can cause text to wrap unexpectedly and have an impact on your email designs.
  • Eye-tracking study shows that Western consumers read email information from the left side.
  • When determining where to put your links and photos, take this into account. The majority of people interact with components at the bottom left and center of their handheld mobile screen in a natural and simple way.
  • Because screens are often tiny, make sure your material is brief. To break up long passages of material, use clear headings, and if practical, use bullet points and brief paragraphs. Place critical data and statistics at the beginning of sentences and paragraphs, with more reading coming later.

Strong language and straightforward design will help you achieve your conversion goals as well as delight email service providers, lower bounce rates and unsubscribe rates, increase email deliverability, and prevent spam filters from catching your emails.

Abandoned cart email template

A helpful benchmark is the 1.4% average conversion rate for marketing emails. The abandoned cart email is the email kind that produces the most overall income.

For a good conversion rate, your cart abandonment emails must be mobile-optimized. This will increase the likelihood that a consumer will visit your online store again and make a purchase.

Here are some suggestions on how to improve abandonment emails to boost average email conversion rates and return on investment (ROI).

With automated emails, Nordstrom has mastered cart abandonment communication. Take note of how the information is succinct and includes a picture of the item you are trying to sell.

The consumer won't be diverted by anything else in the email because there is only one call-to-action (CTA) that is crystal clear and directs them to return to their shopping basket.

Users who click on this CTA will be sent to a landing page that shows their shopping cart.

Regeneration of sessions between devices is crucial. It's likely that a customer won't bother to fill up their cart again if they open an email and click the CTA only to discover that it's empty. Since making a purchase is the intended action for this sort of email, make it as simple as you can for them to do so.

How to measure email marketing conversion rate?

Once you understand the fundamental formula, measuring your conversion rate isn't that difficult. And if you want to get the most out of your email marketing plan, it's crucial that you understand how to accomplish it.

Simply divide the total conversions from an email campaign by the total emails delivered to recipients to arrive at your answer.

As an illustration, if you program a flow of customized, well-segmented emails to come out at the ideal time, you could discover that 200 of the 2,000 receivers go on to make a buy.

Simply divide 200 by 2,000 to obtain the result of 0.2. Add 0.2 to 100 to convert this to a percentage.

You can see that the example conversion rate is a respectable 15% using this approach.

If yours is typically lower, there are several things you can do to raise your eCommerce email conversion rates.

If you want to increase your conversion rate dramatically, you have a ton of choices at your disposal, from automation and segmentation to personalization.


By including these top suggestions in your m-commerce email marketing plan, you may increase the likelihood that recipients of your emails will convert.

To quickly improve your email marketing and optimize your conversion rate, consider using email templates, marketing automation, and email optimization services.

Your clients spend the most time and check their inboxes the most on mobile devices, such as smartphones. Therefore, your emails need to be mobile optimized just as much as your social network applications if you want to effectively join the m-commerce bandwagon.

To avoid falling behind, make sure m-commerce is a top priority on your digital marketing agenda.